I led the end-to-end redesign of Ria’s signup flow, identifying and fixing the moments that cost us conversion. I worked across engineering, PM, and QA to ship a flow that increased conversion by 10.4% and cut completion time by 17%.

I unified six fragmented UI libraries into one design system, scaling decisions across teams, products, and platforms. I established design-dev feedback loop and defined clear end-to-end workflow that improved collaboration and communication, cutting delivery from months to days.

I led design on a four-person research team investigating why users still felt they were doing the work when AI agents acted on their behalf. I ran co-design sessions and translated findings into a set of interaction patterns addressing the two-way communication gaps between users and agents.